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Natural cosmetic marketer Antonym is in the mix.
October 24, 2017
By: Melissa Meisel
Antonym is a beauty brand with a conscience: the makeup collection was founded on the principal that luxe formulas can be made using clean, organic ingredients and no animal testing, it contends. While this has been the brand’s policy from the start, they decided to make their cruelty-free commitment official: This week, the Coalition for Consumer Information on Cosmetics (CCIC) certified Antonym Cosmetics as a Leaping Bunny brand. What does the Leaping Bunny designation mean? The CCIC (an a...
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